The Martin Jones Archives - Part 10
Swatch Watches skateboard ramp commission/Wildstyle T shirts. Photo: Martin Jones.
In 1989 I was asked to organise a celebration of street culture (including the International Street Art Competition) on the sea front at the Humberside resort of Bridlington. One of the attractions was Neil Danns’ Swatch Watches skateboard team who performed on massive portable half-pipe ramps that they transported by lorry around the country.
Goldie was commissioned by Swatch’s agency Lynn Franks PR (who incidentally ‘Absolutely Fabulous’ was based on) to decorate Neil’s ramps with a range of his own designs. We drove up to Toxteth in Liverpool to Neil’s base, where Goldie sprayed the panels in front of a crowd of local graf and skateboard fans.
In this shot you can see Goldie’s Wildstyle T-shirt design. Whilst doing commercial commissions, he was also working for his friend Whitey’s T-shirt business, designing a range of Hip Hop and Acid House tie-dye shirts.
Martin Jones was Goldie's manager and agent from 1984-89, initially covering the early period when Goldie was both a breakdancer and graffiti artist for the Wolverhampton B Boys, then in his career with Supreme Graffiti Team and later as the UK part of the New York/UK 'Transatlantic Federation' crew with Bristol's 3D (later of Massive Attack). In the late 80s he secured several high profile art commissions and appearances on BBC and ITV for Goldie. Martin took thousands of shots of the UK Hip Hop scene in the 80s, which he is now cataloguing as part of a national UK Hip Hop Archive. Here are some examples from the archive - if you were around at the time and have any photos of the UK Hip Hop scene you think might be of interest, please contact Martin on [email protected]